About Karolina

What I Bring as a Consultant

• Strategic clarity in complex environments
• Deep Shopify ecosystem knowledge
• Strong UX and CRO instincts
• Structured documentation and planning
• Clear stakeholder communication
• Experience across agency and in-house contexts
• Commercially grounded decision-making

Selected Experience

Senior Product Owner — blubolt

I lead Shopify Plus strategy and delivery for growing and established retail brands including Never Fully Dressed and Lazy Oaf.

My role combines roadmap definition, CRO experimentation, UX refinement and cross-functional alignment across design, engineering and marketing teams. I work closely with stakeholders to define growth priorities, structure delivery plans and ensure digital initiatives translate into measurable performance gains.

Key focus areas:
• Conversion optimisation
• UX/UI improvements
• Roadmap planning
• Stakeholder alignment
• Scalable Shopify Plus architecture

Freelance Ecommerce Consultant

I partner directly with founders and ecommerce teams to simplify complexity and unlock growth.

Recent work has included:

• Shopify migrations and platform optimisation

• UX audits and CRO strategy

• CRM and lifecycle marketing alignment

• ERP and systems integration planning

• Digital launch coordination

I typically begin with discovery workshops and site audits, then translate findings into clear, prioritised roadmaps that balance commercial ambition with technical feasibility.

Senior Shopify Consultant — Astound Commerce

Working with global beauty and lifestyle brands, I contributed to enterprise Shopify Plus transformations and optimisation initiatives.

I supported:
• Large-scale replatforming projects
• UX and trading strategy
• Performance reporting frameworks
• Cross-team alignment across product, design and engineering

Solutions Architect — Shopify Agencies

As a strategic lead for high-growth ecommerce brands, I mapped end-to-end digital ecosystems across Shopify, CRM and ERP systems.

This involved:
• Integration planning
• Systems architecture mapping
• Process optimisation
• Trading performance analysis

This role strengthened my ability to think holistically about ecommerce infrastructure rather than isolated features.

In-House Ecommerce Leadership — Bluebella

Earlier in my career, I worked in-house managing ecommerce operations and digital marketing for a luxury DTC brand.

This experience gives me practical insight into:

• Trading calendars

• Campaign execution

• Inventory pressure

• Team bandwidth constraints

• The realities of scaling operations

It means my recommendations are always grounded in operational reality, not just best-practice theory.

I’m a strategic ecommerce consultant with 8+ years’ experience helping retail and DTC brands scale sustainably on Shopify.

I work at the intersection of product, user experience and commercial performance, translating business goals into structured, scalable digital solutions. My background spans agency, in-house and consultancy roles, which means I understand both the technical realities of delivery and the commercial pressures of trading teams.

I’ve supported brands across fashion, beauty, lifestyle and luxury retail, guiding everything from migrations and replatforming to CRO programmes and systems integration.